Brand Tweet # 2: "Make your Website a Sales Tool" http://www.pmw.net/tweets 100 days to building a better brand!

Aside from selling your product or service, you could also offer other relevant products through affiliate programs. Offer products that augment your service or product line, products that have been pre screened by you, so your customers will know that you have tested their quality. IT's just another way of providing value and building trust.

Brand Tweet # 6: "Are Chamber Mailers Worth It?" http://www.pmw.net/tweets 100 days to building a better brand!

A number of chambers of commerce and other organizations offer mailings for their membership to take advantage of. These can be quite a bargain, and for the right business can provide a great marketing opportunity. Often the costs are right around the cost of postage if you decided to do it yourself. This is an inexpensive solution for print marketing. Just remember, you need to make about a half dozen impressions before it will start showing results. People need to see you consistently in your marketing efforts.

Brand Tweet # 18: "Why should I care?" http://www.pmw.net/tweets 100 days to building a better brand!

When creating your message, remember to write from the customer's perspective. Why do I care about your product? Why should I buy your product or service? What makes me want YOU! I am living my life and I am fine, why should I change from my current resource and take the chance on you? You need to differentiate yourself enough so your USP (Tweet #45) is so appealing it makes the inconvenience of switching seem inconsequential, next to the benefits of change.

Brand Tweet # 19: "Coupons & Discounts" http://www.pmw.net/tweets 100 days to building a better brand!

Get them in the door with an offer. Don't make it unprofitable and it doesn't always mean cutting your price. Maybe giving an additional item would suffice. Remember to limit the time and number of discounts to generate urgency.

Brand Tweet # 31: "The Pack Mentality" http://www.pmw.net/tweets 100 days to building a better brand!

It is usually not good to bring several people from your office to a networking event. It is too tempting to stay in the safe area and not venture out to meet new people. Going out with a group of other networkers can work either way. If they understand the rules of the game, it can be a great way to quickly canvas the entire room and pick out the people you need to meet. If it is the wrong group, then it can backfire and bring you into a situation where you are with the same people most of the night. I tend to avoid these situations myself.

Brand Tweet # 40: "What is a KPI?" http://www.pmw.net/tweets 100 days to building a better brand!

KPI stands for Key Performance Indicator. It is a specific marker or goal determining the success of a project. In marketing, you might have several KPIs, for example number of visitors to a website might be the first, followed by conversion rate, then by actual sales made from conversions. This would determine the cost of acquisition of a customer. It is important to specify the KPIs at the beginning of the project so you can make sure they are tracked throughout.

Brand Tweet # 74: "Goal Setting" http://www.pmw.net/tweets 100 days to building a better brand!

Defining your marketing goals is critical to success. Be very specific in your goals. I want five new clients in two weeks doesn't cut it. Remember you need to test and track, respond and change to tweak the process until the plan starts bringing in the quantity and quality of leads you desire. Break down the process to it's components and make KPIs for each part. Dissect the process to find out exactly where you are losing them. If you say I want to start an email campaign, the call to action is go to website. Website has squeeze page with a sign up and your list is 1000. You want to get 50% opens and from those opens you expect a 50% click through. Of those who reach the squeeze page you expect 20% to sign up. That means that you want 50 people to sign up for this product from this campaign. Each of these items are trackable and once you get the results the next email will be tweaked to increase the response. There are many ways we can do this. Split testing is one, multiple subject matter to determine reader interest is another. Remember Test and measure.

Brand Tweet # 75: "Are you listening between the lines?" http://www.pmw.net/tweets 100 days to building a better brand!

The larger, non-spoken context within which all face-to-face communication takes place provides a truer picture of the speakers intent. Every conscious or subconscious behavior in the presence of another is suffused with meaning without which all verbal communication would be ambiguous. Non-verbal communication includes pitch, speed, tone and volume of voice, gestures and facial expressions, body posture, stance, and proximity to the listener, eye movements and contact, and dress and appearance. Research suggests that only a 5 percent effect is produced by the spoken word, 45 percent by the tone, inflexion, and other elements of voice, and 50 percent by body language, movements, eye contact, etc. How well are you listening?

Brand Tweet # 76: "What are your features?" 100 days to building a better brand! http://www.pmw.net/tweets

It is important to know what features matter to your client. What is it that brings them to your door looking for your product or service? What are the benefits of your features?

Brand Tweet # 80: "Five minute conversations" http://www.pmw.net/tweets 100 days to building a better brand!

Brand Tweet # 80: "Five minute conversations" http://www.pmw.net/tweets 100 days to building a better brand!
Maximize your time at a networking event. Talk no more than five minutes to each person. If you are finding that a relationship is starting to form spend a few minutes more and schedule a follow up meeting. Exit discreetly by telling the person that you don't want to monopolize their time. If you know someone else at the event introduce them and allow them to continue the conversation.

Are you poised for growth in 2010?

# 81: Are you poised for growth in 2010?
Planning is essential for your successful marketing program. If you do a little of this, and a little of that without planning it is akin to putting on a blindfold and going for a walk. You never know where you will end up and what pitfalls you will stumble upon. Are you going to stumble through 2010 or are you going to take your blindfold off and map your way to success? PMW.net can be your GPS for the trip.

To se the rest of the tweets go to:

http://www.pmw.net/tweets

# 89: Where are you positioned?

The act of positioning your company in relation to your competition is an act of separation. You want to distance yourself and become beyond any competition. You want to excel in some fashion to such an extent that any counter argument made by your rivals will wash away like water off a duck's back. Who are you and what makes you unique? Use it to your advantage.

How do you differentiate yourself and your business?

# 94: Why Network?

Networking serves several purposes. First, as a vehicle for acquiring new clients. Second, to raise brand awareness, company awareness or a salesperson's reputation. Third, a great resource for vendors and services. And lastly as a social function.

Where do you go to network?
Why do you network?

# 97: Why Should I Care?

Guess What?

I DON'T CARE ABOUT YOU!

If this bothers you then get out of business because it is the reality we all deal with.
You need to convince me why I should care. What are you going to do to change my life so I will want to change my behavior and buy from you? Have you demonstrated value? Have you provided enough emotional, intellectual and visceral information to me to compel me to make a change? Human beings hate change and here you go thinking that you are going to make me do something different, well I don't want to do something different. Make me. Be sure to write from the customer's perspective when creating your messaging.

# 98: Who are you?

You have moments to catch the attention of a prospective client. Make the most of those precious few moments. Hire a copywriter and make sure they capture your message, spirit and tone. Make sure the voice says what you want, the way you need it said. Make sure the graphics POP! You only have a moment to make a brand impression. What do you do to capture attention for your company?

# 100: Hey! Are you listening?

The power of listening cannot be underestimated. It is critical to your success. It shows respect for the other person, an honest engagement. It will turn into sales for you too.