Brand Tweet # 2: "Make your Website a Sales Tool" http://www.pmw.net/tweets 100 days to building a better brand!

Aside from selling your product or service, you could also offer other relevant products through affiliate programs. Offer products that augment your service or product line, products that have been pre screened by you, so your customers will know that you have tested their quality. IT's just another way of providing value and building trust.

Brand Tweet # 6: "Are Chamber Mailers Worth It?" http://www.pmw.net/tweets 100 days to building a better brand!

A number of chambers of commerce and other organizations offer mailings for their membership to take advantage of. These can be quite a bargain, and for the right business can provide a great marketing opportunity. Often the costs are right around the cost of postage if you decided to do it yourself. This is an inexpensive solution for print marketing. Just remember, you need to make about a half dozen impressions before it will start showing results. People need to see you consistently in your marketing efforts.

Brand Tweet # 26: "Does your website have a call to action?" http://www.pmw.net/tweets 100 days to building a better brand!

An effective call to action is critical in converting visitors. Converting? That is when a visitor has a pre-determined response to your website that was initiated by you. They call for an appointment, buy a product, email to receive a white paper, etc. This shows the efficacy of your website layout and copy writing. You need to be able to track this for sales purposes. # of visitors to # of conversions will give you your conversion rate. Tracking sales online is just as important as tracking sales offline.

Brand Tweet # 27: "Postcards have their place" http://www.pmw.net/tweets 100 days to building a better brand!

For ongoing targeted marketing postcards can be very effective, but they must be done in a series. It takes seven or more impressions before your market starts to see that you are in it consistently.

Brand Tweet # 28: "Research One Competitor" http://www.pmw.net/tweets 100 days to building a better brand!

If you research one competitor a month you will have all the industry knowledge you need within the year. How many competitors do we really have? Usually, it is less than a half dozen direct companies that are competing for the same business. What are you looking for? What are their marketing materials saying about them and by comparison about you? Is there a clearly defined market position being expressed? Do they have a clear advantage? Researching them will help you see opportunities in the market that you can take advantage of. This research will help you to position your company, product, or service to create a distinction, and make you more memorable.

Brand Tweet # 32: "Plan your marketing month" http://www.pmw.net/tweets 100 days to building a better brand!

Plan what you are doing this month to market your company. Are you writing a blog, answering questions online, sending out a mailing, updating your website, all of the above? Make sure you schedule things appropriately allowing yourself enough time to get the work finished and spacing the events throughout the month so you don't overload yourself. Also, you can cross-market to build your audience. Your Tweet could read "Don't miss this month's special offer in our Newsletter, Sign up now!" Multiple touchpoint marketing should reinforce itself, increasing the visibility of your company.

Brand Tweet # 37: "Milestones" http://www.pmw.net/tweets 100 days to building a better brand!

From your annual marketing plan, you need to define milestones for tracking purposes. Whether they are time or event driven, make sure there is an ability to track progress incrementally and a process of review and revision in place. If you haven't created your annual marketing plan (Tweet #81) and defined your KPIs (Tweet #40) you won't have any reference point to judge the success of your marketing.

Brand Tweet # 76: "What are your features?" 100 days to building a better brand! http://www.pmw.net/tweets

It is important to know what features matter to your client. What is it that brings them to your door looking for your product or service? What are the benefits of your features?

Are you poised for growth in 2010?

# 81: Are you poised for growth in 2010?
Planning is essential for your successful marketing program. If you do a little of this, and a little of that without planning it is akin to putting on a blindfold and going for a walk. You never know where you will end up and what pitfalls you will stumble upon. Are you going to stumble through 2010 or are you going to take your blindfold off and map your way to success? PMW.net can be your GPS for the trip.

To se the rest of the tweets go to:

http://www.pmw.net/tweets

# 89: Where are you positioned?

The act of positioning your company in relation to your competition is an act of separation. You want to distance yourself and become beyond any competition. You want to excel in some fashion to such an extent that any counter argument made by your rivals will wash away like water off a duck's back. Who are you and what makes you unique? Use it to your advantage.

How do you differentiate yourself and your business?

# 95: What can you do for me?

Position all your communications from the point of view of your reader. I am selfish. What am I getting from you? Why should I waste my time reading this crap? Intrigue me, entice me, tease me, but never bore me because then I will toss you in the trash. You got one chance to sell me. Don't bore me with your claptrap. Give me something I want!

How do you focus your communications on giving the reader something of value?