Brand Tweet # 22: "Articles" http://www.pmw.net/tweets 100 days to building a better brand!

Article marketing is a great way to make yourself known for thought leadership. It is an opportunity for you to show the world what you know. Start a blog, and tell them what is on your mind. Submit the articles to article submission sites. Here is a great one that provides a lot of information. http://www.EzineArticles.com

A little bird told me - Brand Tweet # 43: "Refer a Friend" http://www.pmw.net/tweets 100 days to building a better brand!

Make sure you include a “refer a friend” link on your email blasts. I know I will send useful information to others in my network as a way of staying in touch and provide value with minimal effort. People appreciate that you are thinking about them. Now do you know anyone who would appreciate receiving the Brand Tweets? Of course you do. So what are you waiting for?

Brand Tweet # 74: "Goal Setting" http://www.pmw.net/tweets 100 days to building a better brand!

Defining your marketing goals is critical to success. Be very specific in your goals. I want five new clients in two weeks doesn't cut it. Remember you need to test and track, respond and change to tweak the process until the plan starts bringing in the quantity and quality of leads you desire. Break down the process to it's components and make KPIs for each part. Dissect the process to find out exactly where you are losing them. If you say I want to start an email campaign, the call to action is go to website. Website has squeeze page with a sign up and your list is 1000. You want to get 50% opens and from those opens you expect a 50% click through. Of those who reach the squeeze page you expect 20% to sign up. That means that you want 50 people to sign up for this product from this campaign. Each of these items are trackable and once you get the results the next email will be tweaked to increase the response. There are many ways we can do this. Split testing is one, multiple subject matter to determine reader interest is another. Remember Test and measure.

# 85: Why an E-Newsletter?

This is a great way for you to consistently stay in front of your network. It does take time and energy to maintain, but it is well worth the effort You need to develop a steady stream of content that your clients will want to read. They will quickly unsubscribe from your emails if they do not think the content is worth it. If you provide high quality, relevant content it will position you as a thought leader, enhancing your credibility and sphere of influence.

# 92: Email Signature File

This little piece of real estate can mean so much in your brand arsenal. You use email every day -make sure you get creative with it to make yourself memorable. Also a great tool for streamlining repetitive emails.

Send me an email with your sig file to show me how you are branding yourself!