Brand Tweet # 25: "Shop Yourself" http://www.pmw.net/tweets 100 days to building a better brand!

All business owners need to get outside themselves and see their business from the outside. Take the time to experience your company as a buyer, or if that isn't practical, have a friend shop you or someone else you know assign a third party to do it and report back. Find out if there is anything that needs to be improved or any touch points that need attention. This is just one way to check on your brand.