Guess What?
I DON'T CARE ABOUT YOU!
If this bothers you then get out of business because it is the reality we all deal with.
You need to convince me why I should care. What are you going to do to change my life so I will want to change my behavior and buy from you? Have you demonstrated value? Have you provided enough emotional, intellectual and visceral information to me to compel me to make a change? Human beings hate change and here you go thinking that you are going to make me do something different, well I don't want to do something different. Make me. Be sure to write from the customer's perspective when creating your messaging.
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