Brand Tweet # 16: "What's a metatag? Should I care?" http://www.pmw.net/tweets 100 days to building a better brand!

You should! Metatags are the way a search engine will categorize your site. Choice and placement of them is critical to the successful implementation of your website.  Let's think about your website as a house built in the country. Inside the house you have fixed up the rooms to showcase your products and services. But nobody will see those rooms if you don't build a road to the house. This is done in two ways. first by advertising over the web to point people to your site whether by paid ads or by providing content that links to your site. Then there is the organic method of SEO which used links and metatags to make your website look more appealing to the search engines. Metatags help the search engines to categorize your site more effectively. The metatags should use the keywords you determined were appropriate and those keywords need to be repeated in the visible text. This shows uniformity of content and that will be ranked higher by the search engines.