Brand Tweet # 2: "Make your Website a Sales Tool" http://www.pmw.net/tweets 100 days to building a better brand!

Aside from selling your product or service, you could also offer other relevant products through affiliate programs. Offer products that augment your service or product line, products that have been pre screened by you, so your customers will know that you have tested their quality. IT's just another way of providing value and building trust.

Brand Tweet # 16: "What's a metatag? Should I care?" http://www.pmw.net/tweets 100 days to building a better brand!

You should! Metatags are the way a search engine will categorize your site. Choice and placement of them is critical to the successful implementation of your website.  Let's think about your website as a house built in the country. Inside the house you have fixed up the rooms to showcase your products and services. But nobody will see those rooms if you don't build a road to the house. This is done in two ways. first by advertising over the web to point people to your site whether by paid ads or by providing content that links to your site. Then there is the organic method of SEO which used links and metatags to make your website look more appealing to the search engines. Metatags help the search engines to categorize your site more effectively. The metatags should use the keywords you determined were appropriate and those keywords need to be repeated in the visible text. This shows uniformity of content and that will be ranked higher by the search engines.

Brand Tweet # 22: "Articles" http://www.pmw.net/tweets 100 days to building a better brand!

Article marketing is a great way to make yourself known for thought leadership. It is an opportunity for you to show the world what you know. Start a blog, and tell them what is on your mind. Submit the articles to article submission sites. Here is a great one that provides a lot of information. http://www.EzineArticles.com

Brand Tweet # 23: "Flash has its place" http://www.pmw.net/tweets 100 days to building a better brand!

There is such a stink being raised about Flash. The answer to the use of Flash in your site is simple. Treat it as an image. Do not embed navigation in it because the search engines will not be able to follow the links. Make sure you use alt image tags on it to reinforce your keywords, and enjoy (guilt free) the impact that flash can bring to your site.

Brand Tweet # 26: "Does your website have a call to action?" http://www.pmw.net/tweets 100 days to building a better brand!

An effective call to action is critical in converting visitors. Converting? That is when a visitor has a pre-determined response to your website that was initiated by you. They call for an appointment, buy a product, email to receive a white paper, etc. This shows the efficacy of your website layout and copy writing. You need to be able to track this for sales purposes. # of visitors to # of conversions will give you your conversion rate. Tracking sales online is just as important as tracking sales offline.

Brand Tweet # 40: "What is a KPI?" http://www.pmw.net/tweets 100 days to building a better brand!

KPI stands for Key Performance Indicator. It is a specific marker or goal determining the success of a project. In marketing, you might have several KPIs, for example number of visitors to a website might be the first, followed by conversion rate, then by actual sales made from conversions. This would determine the cost of acquisition of a customer. It is important to specify the KPIs at the beginning of the project so you can make sure they are tracked throughout.

A little bird told me - Brand Tweet # 43: "Refer a Friend" http://www.pmw.net/tweets 100 days to building a better brand!

Make sure you include a “refer a friend” link on your email blasts. I know I will send useful information to others in my network as a way of staying in touch and provide value with minimal effort. People appreciate that you are thinking about them. Now do you know anyone who would appreciate receiving the Brand Tweets? Of course you do. So what are you waiting for?

# 86: Review your homepage

What does it say to your visitor? What is the call to action? What will the visitor do once they arrive? Remember you only have a few seconds to capture their attention before they move on. Make those seconds count! Otherwise the first thing they will do is click onto another website.

# 93: When was the last time you updated your website?

From a business person's perspective you want to review your website content annually or at a major business occurrence: change of address, addition of a service or product, a new direction for the company, etc. It is a business tool and if someone goes there either after meeting a member of the organization or from a search query you want to make sure the latest and most relevant materials are present and the proper marketing message is in place.