KPI stands for Key Performance Indicator. It is a specific marker or goal determining the success of a project. In marketing, you might have several KPIs, for example number of visitors to a website might be the first, followed by conversion rate, then by actual sales made from conversions. This would determine the cost of acquisition of a customer. It is important to specify the KPIs at the beginning of the project so you can make sure they are tracked throughout.
Sunday, November 22, 2009
Brand Tweet # 40: "What is a KPI?" http://www.pmw.net/tweets 100 days to building a better brand!
KPI stands for Key Performance Indicator. It is a specific marker or goal determining the success of a project. In marketing, you might have several KPIs, for example number of visitors to a website might be the first, followed by conversion rate, then by actual sales made from conversions. This would determine the cost of acquisition of a customer. It is important to specify the KPIs at the beginning of the project so you can make sure they are tracked throughout.
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