Marketing is like a dance. When done correctly it brings recognition and ROI. Picking your target market, focusing your message on that target with laser like precision and coordinating the touchpoints is an art. Testing and measuring is the discipline that hones the art and makes it relevant. This takes determination and a strong marketing plan to achieve results. When you focus you message on a target and utilize multiple media marketing it will look like you are everywhere to your potential client. You cannot market to the world. It is too big and you are too small. Pick your market, develop your message and execute your plan.
I wish you all the success you deserve in 2010.
Happy New Year
Paul
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