Brand Tweet # 28: "Research One Competitor" http://www.pmw.net/tweets 100 days to building a better brand!

If you research one competitor a month you will have all the industry knowledge you need within the year. How many competitors do we really have? Usually, it is less than a half dozen direct companies that are competing for the same business. What are you looking for? What are their marketing materials saying about them and by comparison about you? Is there a clearly defined market position being expressed? Do they have a clear advantage? Researching them will help you see opportunities in the market that you can take advantage of. This research will help you to position your company, product, or service to create a distinction, and make you more memorable.