Brand Tweet # 8: "What does your answering machine say ...about you?" http://www.pmw.net/tweets 100 days to building a better brand!

Do you have an answering machine? Everyone does. Do you have an answering system for the office? How many links does it take for your client to get to a live person? Do they get a live person who can quickly direct them to the solution, or even better, help them immediately? What does that say about your attitude towards customer service? This is a very important and often overlooked brand touchpoint.