Brand Tweet # 75: "Are you listening between the lines?" http://www.pmw.net/tweets 100 days to building a better brand!

The larger, non-spoken context within which all face-to-face communication takes place provides a truer picture of the speakers intent. Every conscious or subconscious behavior in the presence of another is suffused with meaning without which all verbal communication would be ambiguous. Non-verbal communication includes pitch, speed, tone and volume of voice, gestures and facial expressions, body posture, stance, and proximity to the listener, eye movements and contact, and dress and appearance. Research suggests that only a 5 percent effect is produced by the spoken word, 45 percent by the tone, inflexion, and other elements of voice, and 50 percent by body language, movements, eye contact, etc. How well are you listening?