How do you differentiate yourself and your business?
Friday, October 9, 2009
# 89: Where are you positioned?
The act of positioning your company in relation to your competition is an act of separation. You want to distance yourself and become beyond any competition. You want to excel in some fashion to such an extent that any counter argument made by your rivals will wash away like water off a duck's back. Who are you and what makes you unique? Use it to your advantage.
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