Brand Tweet # 26: "Does your website have a call to action?" http://www.pmw.net/tweets 100 days to building a better brand!

An effective call to action is critical in converting visitors. Converting? That is when a visitor has a pre-determined response to your website that was initiated by you. They call for an appointment, buy a product, email to receive a white paper, etc. This shows the efficacy of your website layout and copy writing. You need to be able to track this for sales purposes. # of visitors to # of conversions will give you your conversion rate. Tracking sales online is just as important as tracking sales offline.