Brand Tweet # 16: "What's a metatag? Should I care?" http://www.pmw.net/tweets 100 days to building a better brand!

You should! Metatags are the way a search engine will categorize your site. Choice and placement of them is critical to the successful implementation of your website.  Let's think about your website as a house built in the country. Inside the house you have fixed up the rooms to showcase your products and services. But nobody will see those rooms if you don't build a road to the house. This is done in two ways. first by advertising over the web to point people to your site whether by paid ads or by providing content that links to your site. Then there is the organic method of SEO which used links and metatags to make your website look more appealing to the search engines. Metatags help the search engines to categorize your site more effectively. The metatags should use the keywords you determined were appropriate and those keywords need to be repeated in the visible text. This shows uniformity of content and that will be ranked higher by the search engines.

Brand Tweet # 18: "Why should I care?" http://www.pmw.net/tweets 100 days to building a better brand!

When creating your message, remember to write from the customer's perspective. Why do I care about your product? Why should I buy your product or service? What makes me want YOU! I am living my life and I am fine, why should I change from my current resource and take the chance on you? You need to differentiate yourself enough so your USP (Tweet #45) is so appealing it makes the inconvenience of switching seem inconsequential, next to the benefits of change.

Brand Tweet # 19: "Coupons & Discounts" http://www.pmw.net/tweets 100 days to building a better brand!

Get them in the door with an offer. Don't make it unprofitable and it doesn't always mean cutting your price. Maybe giving an additional item would suffice. Remember to limit the time and number of discounts to generate urgency.

Brand Tweet # 22: "Articles" http://www.pmw.net/tweets 100 days to building a better brand!

Article marketing is a great way to make yourself known for thought leadership. It is an opportunity for you to show the world what you know. Start a blog, and tell them what is on your mind. Submit the articles to article submission sites. Here is a great one that provides a lot of information. http://www.EzineArticles.com

Brand Tweet # 26: "Does your website have a call to action?" http://www.pmw.net/tweets 100 days to building a better brand!

An effective call to action is critical in converting visitors. Converting? That is when a visitor has a pre-determined response to your website that was initiated by you. They call for an appointment, buy a product, email to receive a white paper, etc. This shows the efficacy of your website layout and copy writing. You need to be able to track this for sales purposes. # of visitors to # of conversions will give you your conversion rate. Tracking sales online is just as important as tracking sales offline.

# 90: Prospect Focused Copy

It's funny. When we talk to someone about our business we talk about how we change things, how our product or service touches those around us. Why is it then, when we sit down to write our brochure, we turn it around and start listing features. Focus your copy on the reader. What will they want to see to peak their interest? How are you going to engage them? What would they want to hear?