Brand Tweet # 6: "Are Chamber Mailers Worth It?" http://www.pmw.net/tweets 100 days to building a better brand!

A number of chambers of commerce and other organizations offer mailings for their membership to take advantage of. These can be quite a bargain, and for the right business can provide a great marketing opportunity. Often the costs are right around the cost of postage if you decided to do it yourself. This is an inexpensive solution for print marketing. Just remember, you need to make about a half dozen impressions before it will start showing results. People need to see you consistently in your marketing efforts.

Brand Tweet # 17: "Can I use images from my website for my brochure?" http://www.pmw.net/tweets 100 days to building a better brand!

No. You cannot just take an image off of your website and use it for your print materials. Images used on the web have a resolution of 72 DPI (dots per inch). This is because of the limitation of the screens. However, in print our eyes can register so much more detail that typically the resolution used is 300 DPI. So if you grab an image from online without resizing it you will be in trouble. If you grab an image that is 4" x 4" from online and convert it to 300 DPI it will end up being slightly smaller than 1" x 1"! That is a HUGE difference.

Brand Tweet # 27: "Postcards have their place" http://www.pmw.net/tweets 100 days to building a better brand!

For ongoing targeted marketing postcards can be very effective, but they must be done in a series. It takes seven or more impressions before your market starts to see that you are in it consistently.

A little bird told me - Brand Tweet # 42: "Signage: Sometimes the Truck Says It All!" http://www.pmw.net/tweets 100 days to building a better brand!

Have you ever seen a truck that looks like a sign shop threw up on it? There is everything including the kitchen sink on there. I saw as much content as was on their website! Who is going to read all that at 60 MPH? Keep it simple: logo, tagline, phone or website. Most people will not have a pen handy so the phone number must be catchy, or the website should indicative of the product.