Brand Tweet # 4: "The Power of Your Network" http://www.pmw.net/tweets 100 days to building a better brand!

Look to your network frequently, not just for business, but also as a resource for all aspects of your business. Your network also puts you in a powerful position. Sit down with your list and see whom you can connect to. If you can bring two people together, and help them make a connection, it is a great way to build your credibility, spread good karma, and will eventually come back to you in a positive way. Do be careful though, because the people you recommend will impact your reputation for the better or worse based on their performance.