Brand Tweet # 23: "Flash has its place" http://www.pmw.net/tweets 100 days to building a better brand!

There is such a stink being raised about Flash. The answer to the use of Flash in your site is simple. Treat it as an image. Do not embed navigation in it because the search engines will not be able to follow the links. Make sure you use alt image tags on it to reinforce your keywords, and enjoy (guilt free) the impact that flash can bring to your site.