# 95: What can you do for me?

Position all your communications from the point of view of your reader. I am selfish. What am I getting from you? Why should I waste my time reading this crap? Intrigue me, entice me, tease me, but never bore me because then I will toss you in the trash. You got one chance to sell me. Don't bore me with your claptrap. Give me something I want!

How do you focus your communications on giving the reader something of value?