Brand Tweet # 37: "Milestones" http://www.pmw.net/tweets 100 days to building a better brand!

From your annual marketing plan, you need to define milestones for tracking purposes. Whether they are time or event driven, make sure there is an ability to track progress incrementally and a process of review and revision in place. If you haven't created your annual marketing plan (Tweet #81) and defined your KPIs (Tweet #40) you won't have any reference point to judge the success of your marketing.