Brand Tweet # 65: "Does your website sound like you?" http://www.pmw.net/tweets

What is your corporate climate? Does your website sound like your salespeople? Do your salespeople sound like you want them to? Correct language, grammar, and spelling are essential but they only scratch the surface. You really need to find your own voice in the copy so people can connect with you personally. Use language that is genuine and reflects you, your company and culture.