Brand Tweet # 77: "Review your Capabilities Brochure" http://www.pmw.net/tweets 100 days to building a better brand!

Is it crammed with type? Does it relate to your website? Is there a call to action?Does it reflect not only what you do but what you do different? Does it communicate the essence of your business? There is a lot that needs to go on in an effective capabilities brochure. It isn't something you want your secretary to throw together. It is a marketing tool that is a primary contact point with potential clients and therefore can tip the balance between getting an assignment or not. You really need to put your best foot forward and communicate effectively who you are, why I should care, and why I need to act on this information. In short you need professional copywriting, impactful design and quality printing to make an impression.