# 85: Why an E-Newsletter?

This is a great way for you to consistently stay in front of your network. It does take time and energy to maintain, but it is well worth the effort You need to develop a steady stream of content that your clients will want to read. They will quickly unsubscribe from your emails if they do not think the content is worth it. If you provide high quality, relevant content it will position you as a thought leader, enhancing your credibility and sphere of influence.