Brand Tweet # 79: "Look at your information hierarchy"

Does your website make sense? Is it easy to follow? If not, it's time to rethink your navigation. People don't want to click too many times to get to the information they need. Make your website easy to navigate by keeping the most accessed information close to the main page. How do you know what that information is? Go to your web stats package and it will show you who is going where on your site and how long they are spending there. Then it is a simple matter to adjust the accessibility.