Brand Tweet # 83: "Your Brochure Says What?" http://www.pmw.net/tweets 100 days to building a better brand!

Spell check your brochure and all your printed materials. Your reputation is on the line. Then show it to several literate people. Make sure the copy is correct. Spelling, Grammar, and Punctuation! Don't just use your spell check. Read it and make sure everything is correct. Your reputation is on the line. It is worth saying this twice.