# 84: What's in a Business Card?

Take a long look at your business card. Is it memorable? Does it stand out? As the first impression of your business, is it up to snuff? You know what they say about first impressions. Tell me about a great business card you've seen. It has impact, is memorable, and embodies your first brand experience of that company. If the card was memorable, the chances are that the conversation was memorable. The card triggers the memory. That is how a great business card works. It disrupts your normal pattern and makes you take a moment and notice it. Call me if you need a business card evaluation.