# 88: Sometimes it hurts to get S.W.O.T.ed

Performing a SWOT analysis on your business can be painful and revealing if you are honest with yourself. It can also help you strengthen your company quickly by allowing you to recognize your weaknesses and begin to correct them. Plan to counter any threats. Build on your strengths and focus on opportunities. You must be willing to change and even ask for help if necessary to make the change.