Brand Tweet # 60: "Shore up WEAKNESSES" http://www.pmw.net/tweets 100 days to building a better brand!

Weaknesses are often created when we don't have someone on our team with a particular skillset or area of expertise. It is a hole in our abilities. Either find someone with those skills or develop them in yourself. Beware, no matter how motivated you are there is no one who can do it all. We all need help sometime. It can also be a blindspot in hiring, we tend to hire people who are similar to ourselves because we are comfortable with them. We also need to think about complimentary skill sets.