Brand Tweet # 36: "Referral Partners" http://www.pmw.net/tweets 100 days to building a better brand!

When building your business you need to identify your referral partners - those who can refer business to you and whom in turn you can send business back to. The partners that you can form this dual direction referral exchange with can sometimes even be viewed as extensions of your company. When treated well, these people will become a great source of clients for you. Ask yourself what is in it for them? Give it to them and they will become loyal partners in business.