A little bird told me - Brand Tweet # 42: "Signage: Sometimes the Truck Says It All!" http://www.pmw.net/tweets 100 days to building a better brand!

Have you ever seen a truck that looks like a sign shop threw up on it? There is everything including the kitchen sink on there. I saw as much content as was on their website! Who is going to read all that at 60 MPH? Keep it simple: logo, tagline, phone or website. Most people will not have a pen handy so the phone number must be catchy, or the website should indicative of the product.