Sunday, November 29, 2009
Brand Tweet # 33: "Where to Network?" http://www.pmw.net/tweets 100 days to building a better brand!
More importantly, Where do your clients network? Because that is where you should be. If you are an accountant do not go to an accounting society event to get business. Go there for contacts and vendors. If your firm serves the construction industry then find those organizations. You will be the only accountant in the room. A much better ratio for you to find potential clients. Look at the Encyclopedia of Associations, which is available in reference libraries. NOTE: Not all libraries are reference libraries; usually only the larger ones in an area are, so call ahead and ask.
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