Using email-marketing announcements are a great way of drawing attention to an event, new product or service, award, or just about anything. The key is in the images and copy. Do they generate interest? Excitement? Do they make your recipient want to respond? If not, it hasn't done it's job, which means you haven't done yours. Get a copywriter to create some sizzle. Make sure your list is up to date and eliminate bounces. Check that your list is the correct one for the message.
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