# 55: Positioning: Why should I buy from you?

Are you going to make my life easier? Are you going to make me rich? Are you going to help my business succeed? Is everyone going to be jealous of what I’ve got? Why do I want what you are selling? Once you figure me out, you will make the sale. If you solve my problem, you make the sale. Come on, convince me you are the only one for me.