I have had small business owners tell me to design something for them and they want to print it out on their desktop printers. I generally advise against this for anything other than forms and letterhead. Even letterhead should be printed professionally and then run through a desktop printer for a letter. It really makes a difference when you do it this way. It is the proper way of doing it because it looks professional. Don't think you are fooling anyone, you are not; your printer really isn't that good. Something so minor and simple can change people's opinions of you and hurt your brand image. On a per piece basis, it is always cheaper the have it done professionally than to do it yourself.
Sunday, November 15, 2009
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