Brand Tweet # 44: "Weeding Out" http://www.pmw.net/tweets 100 days to building a better brand!

Checking for all out of date materials on your site is critical to keeping your site fresh and relevant. Look for "Last updated on …" or current events or in the news article that have past their prime. What about upcoming events from 2 years ago? Placing these sections on your site also places a commitment on you to be a regular provider of updates. If you don't have the time or want to do this, then don't add that kind of section to your site.