Brand Tweet # 45: "What is your USP?" http://www.pmw.net/tweets 100 days to building a better brand!

Your USP or Unique Selling Proposition is a result of your market position (See Tweet #55). It is the core benefit of your company, service, or product. It is the culmination of your market research. What is your USP? What sets you apart from the competition in such a way that no one can touch your offering? Can you offer a quality guarantee? Can you remove all barriers from buying? Can you provide a money back guarantee? Do you believe in your USP?