Where should you be showing off your stuff? It seems like the general biz expos are falling by the wayside in favor of targeted shows and other venues for interaction with markets. Companies with a very specific target market can do very well using trade shows to build brand awareness, make industry contacts and monitor trends. Trade shows aren't for everyone and I would advise you to take a season and go to every relevant trade show and ask the competition how things are going. Inevitably they will say great but gauge for yourself the floor traffic, the attitude of the crowd etc. then for the next year you can develop a trade show operating plan. The initial costs are high but the prep before and follow up afterwards is essential for success. Make sure you have people and systems in place to maximize your ROI
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