Brand Tweet # 32: "Plan your marketing month" http://www.pmw.net/tweets 100 days to building a better brand!

Plan what you are doing this month to market your company. Are you writing a blog, answering questions online, sending out a mailing, updating your website, all of the above? Make sure you schedule things appropriately allowing yourself enough time to get the work finished and spacing the events throughout the month so you don't overload yourself. Also, you can cross-market to build your audience. Your Tweet could read "Don't miss this month's special offer in our Newsletter, Sign up now!" Multiple touchpoint marketing should reinforce itself, increasing the visibility of your company.

Brand Tweet # 33: "Where to Network?" http://www.pmw.net/tweets 100 days to building a better brand!

More importantly, Where do your clients network? Because that is where you should be. If you are an accountant do not go to an accounting society event to get business. Go there for contacts and vendors. If your firm serves the construction industry then find those organizations. You will be the only accountant in the room. A much better ratio for you to find potential clients. Look at the Encyclopedia of Associations, which is available in reference libraries. NOTE: Not all libraries are reference libraries; usually only the larger ones in an area are, so call ahead and ask.

Brand Tweet # 34: "Is there a path for your visitor to follow?" http://www.pmw.net/tweets 100 days to building a better brand!

I'm on the site for 3.5 seconds. What do I want to do? There are 5 choices in front of me. Is it a clear decision? Is there a path to the information I need? This is hard because people need different levels of convincing. Usually as the item price goes up, the complexity of the sale increases, and the amount of information necessary to review for the sale to move forward also increases. How do you plan for this? Try looking at this book "Web Copy That Sells." It is a good place to start.

A little bird told me - Brand Tweet # 35: "Newsletters" http://www.pmw.net/tweets 100 days to building a better brand!

Newsletters are a great way to put yourself in front of your client base and let them know what you have been doing, industry news, what is on your mind and what is coming up. They take some time and effort but can easily be streamlined by using a service if your industry supports one. Design professionals can also do most of the work for you as well.

Brand Tweet # 36: "Referral Partners" http://www.pmw.net/tweets 100 days to building a better brand!

When building your business you need to identify your referral partners - those who can refer business to you and whom in turn you can send business back to. The partners that you can form this dual direction referral exchange with can sometimes even be viewed as extensions of your company. When treated well, these people will become a great source of clients for you. Ask yourself what is in it for them? Give it to them and they will become loyal partners in business.

Brand Tweet # 37: "Milestones" http://www.pmw.net/tweets 100 days to building a better brand!

From your annual marketing plan, you need to define milestones for tracking purposes. Whether they are time or event driven, make sure there is an ability to track progress incrementally and a process of review and revision in place. If you haven't created your annual marketing plan (Tweet #81) and defined your KPIs (Tweet #40) you won't have any reference point to judge the success of your marketing.

Brand Tweet # 38: "The Buddy System" http://www.pmw.net/tweets 100 days to building a better brand!

This is an excellent way to network if you are good at not speaking to the other person very much. You go together and immediately head in opposite directions when you get to the room. During the course of the night you look out for opportunities for each other and introduce prospects back and forth. You are acting as each other’s walking testimonials.