# 64: Joining groups online

# 64: Joining groups online
Joining groups is essential on Linkedin and Facebook. Here you can read what others are takling about, answer questions and demonstrate thought leadership. It is the first real step towards growing your reputation on these social networks. It also exposes you to new people with similar interests and allows you to build your network.

# 63: "Brand all your communications"

Look over all your marketing materials. Do they have a consistent look? Is their messaging consistent? Is logo placement consistent? Attention to the details is essential for maximum impact. Take a look at one client's brand and note how no matter what you are looking at it resonates with brand consistency. http://www.pmw.net/branding/branding_05.html

Brand Tweets # 66: Politics and Religion?

I have seen many people who normally are very Politically Correct drop a phrase here and there that let's you know their politics or religious beliefs. People get very intense about politics and religion. I find it can change the tenor of a relationship. It can put people off, especially when networking where you are in a "First Date" situation. This is not an appropriate time to discuss either subject. Get to know the person a bit before jumping into those turbulent waters.

Brand Tweet # 65: "Does your website sound like you?" http://www.pmw.net/tweets

What is your corporate climate? Does your website sound like your salespeople? Do your salespeople sound like you want them to? Correct language, grammar, and spelling are essential but they only scratch the surface. You really need to find your own voice in the copy so people can connect with you personally. Use language that is genuine and reflects you, your company and culture.

Brand Tweet # 67: "Build on STRENGTHS" http://www.pmw.net/tweets

In your SWOT Analysis you want to reflect on your strengths and see how you can leverage them to take advantage of the opportunities available. "Getting everything you can out of all you've got" by Jay Abraham is a great book to reference. Read it and see how you can maximize your strengths.

Brand Tweet # 68: "Brand your Holiday Cards" http://www.pmw.net/tweets 100 days to building a better brand!

REMINDER: Now is the time to get Holiday cards printed allowing enough time to for mailing. Hanukkah begins Dec 12th. I hope you have thought of a great design for the holidays! Or if you just have an idea we can help you execute it! It is a great opportunity to brand yourself, get in front of your market and make them think of you and your company in a positive way.

Brand Tweet # 70: "Brand your bills"

One of the last things a client sees is the bill. You want to remind them of who you are and it is a great opportunity to cross sell them on other services and or products. You want them to know it is you doing the billing so they can remember the excellent service you provided. This is a selling opportunity.