Brand Tweet # 1: "Coordination and execution" http://www.pmw.net/tweets 100 days to building a better brand!

Brand Tweet # 1: "Coordination and execution" http://www.pmw.net/tweets 100 days to building a better brand!
Marketing is like a dance. When done correctly it brings recognition and ROI. Picking your target market, focusing your message on that target with laser like precision and coordinating the touchpoints is an art. Testing and measuring is the discipline that hones the art and makes it relevant. This takes determination and a strong marketing plan to achieve results. When you focus you message on a target and utilize multiple media marketing it will look like you are everywhere to your potential client. You cannot market to the world. It is too big and you are too small. Pick your market, develop your message and execute your plan.

I wish you all the success you deserve in 2010.

Happy New Year

Paul

Brand Tweet # 2: "Make your Website a Sales Tool" http://www.pmw.net/tweets 100 days to building a better brand!

Aside from selling your product or service, you could also offer other relevant products through affiliate programs. Offer products that augment your service or product line, products that have been pre screened by you, so your customers will know that you have tested their quality. IT's just another way of providing value and building trust.

Brand Tweet # 3: "Buy a Mailing List" http://www.pmw.net/tweets 100 days to building a better brand!

There are a number of mailing list houses that provide targeted mailing lists. You need to know your target market for this to be effective. Fortunately, if you have done your research this can be an excellent opportunity to grow your client base. Use it for impact with a postcard or for informational purposes to announce an event or a featured product or service.

Brand Tweet # 4: "The Power of Your Network" http://www.pmw.net/tweets 100 days to building a better brand!

Look to your network frequently, not just for business, but also as a resource for all aspects of your business. Your network also puts you in a powerful position. Sit down with your list and see whom you can connect to. If you can bring two people together, and help them make a connection, it is a great way to build your credibility, spread good karma, and will eventually come back to you in a positive way. Do be careful though, because the people you recommend will impact your reputation for the better or worse based on their performance.

Brand Tweet # 6: "Are Chamber Mailers Worth It?" http://www.pmw.net/tweets 100 days to building a better brand!

A number of chambers of commerce and other organizations offer mailings for their membership to take advantage of. These can be quite a bargain, and for the right business can provide a great marketing opportunity. Often the costs are right around the cost of postage if you decided to do it yourself. This is an inexpensive solution for print marketing. Just remember, you need to make about a half dozen impressions before it will start showing results. People need to see you consistently in your marketing efforts.

Brand Tweet # 8: "What does your answering machine say ...about you?" http://www.pmw.net/tweets 100 days to building a better brand!

Do you have an answering machine? Everyone does. Do you have an answering system for the office? How many links does it take for your client to get to a live person? Do they get a live person who can quickly direct them to the solution, or even better, help them immediately? What does that say about your attitude towards customer service? This is a very important and often overlooked brand touchpoint.

Brand Tweet # 16: "What's a metatag? Should I care?" http://www.pmw.net/tweets 100 days to building a better brand!

You should! Metatags are the way a search engine will categorize your site. Choice and placement of them is critical to the successful implementation of your website.  Let's think about your website as a house built in the country. Inside the house you have fixed up the rooms to showcase your products and services. But nobody will see those rooms if you don't build a road to the house. This is done in two ways. first by advertising over the web to point people to your site whether by paid ads or by providing content that links to your site. Then there is the organic method of SEO which used links and metatags to make your website look more appealing to the search engines. Metatags help the search engines to categorize your site more effectively. The metatags should use the keywords you determined were appropriate and those keywords need to be repeated in the visible text. This shows uniformity of content and that will be ranked higher by the search engines.